India's BPO industry

is on a roll. According to various estimates, the sector is all set for a future growth graph that indicates a five-fold growth in revenues to $50 billion by 2012. India continues to be the destination of choice for offshore delivery of business processes, and accounts for almost 40 percent of the global business process off shoring pie. While the industry is counting growth numbers everyday, challenges like an appreciating rupee; rising wage inflation and unbridled attrition are hitting growth. Besides, newer low-cost destinations like Malaysia, Philippines, Russia and China are emerging competitors.

Enterprises are now looking at maintaining world-class quality that exceeds

customer expectations

and increasing efficiency & productivity. Recently, the industry has been making substantial moves to adopt cutting edge technology to enhance customer experience to math that of in US.

Considering the ever-increasing role of IT in the success of BPO industry, Network 18 brings to you a one-day conference titled

BPO India Forum'08

, scheduled for 12th and 14th August at New Delhi and Mumbai respectively.

While BPO rings the "business" bell in our minds, IT is inherently linked to the performance of business operations. Being a critical component of the success of any BPO effort, it is difficult to support transactional operations of BPOs without having IT as its backbone.

While the importance of IT in BPO cannot be under-estimated, making enterprises aware of this crucial part still remains a challenge. It is imperative to convince a buyer to understand the role & importance of IT in BPO efforts.

This year, E18, (the events division of Network 18) on

12th and 14th August 2008 in New Delhi and Mumbai

respectively has undertaken an initiative to assess industry's opinions on the role of IT in supporting BPO efforts. We'll be organizing conference sessions, followed by expert-talk, to gauge their opinions on the role that IT can play in enabling BPO success. Business leaders will share opinions on the role and importance of enterprise software to the success of their BPO efforts.